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China – Company culture is key to attracting and retaining employees, Zhaopin finds

Employees in China say company culture is the most important factor when attracting and retaining employees, surpassing salary and benefits. according to research from Chinese career platform Zhaopin.

Zhaopin found that an open and free working environment (43%), respect for employees (32%), and keeping commitments to employees (30%) were the most valued elements of company culture.

Meanwhile, according to Zhaopin, inspiring and motivating employees has been a big challenge for employers. The sense of achievement (66%) is the most important factor to motivate employees, followed by salary and equity incentive (64%) and interests (47%), according to Zhaopin’s report.

Separately, Zhaopin also published its annual “China Best Employer Award” and listed the top 30 employers in China.

The top ten Winners of the 2018 China Best Employer Award, included, in order: Tencent, BMW China, China Merchants Bank, Vanke, SF Express, the People’s Insurance Company (Group) of China, FAW Group, China BSH Home Appliances Group, BAIC Group, and Mercedes-Benz (China) Ltd.