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中文普通话社交媒体专员-Mandarin speaking Social Media Specialist - Ref: 18709

  • Location: London
  • Salary: c£25k
  • Job Type: Permanent
  • Languages: Chinese Mandarin
  • Categories: Media/Digital


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Your New Job Title:  Mandarin speaking Social Media Specialist


Your New Salary:  c£25k


Status: Permanent


Location:  Central London


The Skills you'll need each day:   

The successful applicant for the Social Media Specialist role will join a rapidly growing team of entrepreneurial individuals with significant branding, marketing and digital experience within China, as well as in international markets.

The role will offer the challenge of creating and leading digital brand strategies for a series of leading international brands, working chiefly on China’s leading digital and social platforms.

What you'll be doing each day:

Planning and Content Creation

  • Content planning, creation and copywriting for Weibo, WeChat and additional platforms as required
  • Implementation of brand guidelines, core messaging and visual identity across all social media content
  • Establishing distinct social brand voices for a range of fashion, luxury, and hospitality clients
  • Overseeing social media asset creation (photo, video, graphic design) and asset management

Strategy and Campaign Execution

  • Contributing to, and implementing strategic briefs across social platforms together with the Digital Strategy team
  • Responsibility for delivering against monthly performance goals and campaign KPIs
  • Develop and expand Key Opinion Leader/blogger outreach efforts
  • Campaign cooperation with digital media platform partners
  • Social media project management and live-posting at client events (shows, product launches)

Insights, Community Management and Reporting

  • Planning and creation of client performance reports and account analysis
  • Implementation of community management protocols for client accounts
  • Implementation of customer service protocols for client accounts
  • Benchmarking of client competitors' performance on social media channels
  • Monitor current, relevant trends in social media tools, applications, channels, design and strategy

The skills you need to succeed:

  • Fluency in Mandarin and English, both in speaking and writing
  • Excellent communication skills
  • University degree in relevant field
  • Experience working with an established Digital, PR, or Branding Agency
  • Well-versed in China Digital platforms and trends, ideally WeChat and Weibo
  • Previous experience in social media management, with a strong flair for copywriting and content creation.
  • Ability to define tasks and manage own schedule to meet tight deadlines.
  • Strong familiarity with digital marketing and online marketing channels
  • Fashion, luxury or consumer goods industry experience a plus
  • Proficient in all Microsoft, Adobe and Mac Packages

We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

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